Registration CLOSED after April 26. Please call 503-371-7457 ext. 308 if you would like to register after the 26th and we will determine if there is space available.
Meet the Speakers
Matt taught college and high school English courses for a decade before joining the hearth industry in 2021. Since then, he's been the Partnership Manager at WhyFire, the Editor of The Fire Time Magazine, and the voice of all the audio articles published by the Fire Time Network. He lives in Redmond, Oregon with his wife (Emily) and their three children (Adam, Isaiah, and Hannah). In his spare time, Matt enjoys reading old books, watching OSU games, and writing terrible rock songs with Tim Reed.
"Hiring and Inspiring Gen Z"
We all know that recruiting people from Gen Z to join the hearth industry is both crucial and difficult. So how do we get more young people to jump on board? And, once they're on our teams, how do we inspire them to be their very best? Contrary to popular belief, the answers to these questions don't involve more money, flexible schedules, or extra PTO (though those perks never hurt). Instead, hiring and inspiring Gen Z comes down to practicing sincerity, prioritizing morality, providing meaning, and developing fortitude. Some might see this as idealistic, but it's actually incredibly practical, and it's rooted in Matt's experiences working with thousands of young people over the last decade. If you're struggling to recruit, train, and motivate the next generation of your staff, don't miss this class.
Tim Reed and Grant Falco
Tim Reed is the President of Reed Marketing LLC where he helps business leaders in the hearth industry win by simplifying their sales process. His YouTube videos, sales blog, and “Fire Time Podcast” have become a resource for the industry and are actively helping thousands of people rethink their paradigms so that they can grow their businesses in the changing landscape. Tim lives in Portland, Oregon with his wife, Jessica, two children, Olivia and Luke, and his 90 pound Golden Retriever, Walter. He still plays guitar in a failing punk band.
Grant Falco is the Owner & General Manager of Falco’s in the Pacific Northwest where he helps 35 team members blow customers expectations out of the water as they invest in fireplaces and outdoor grilling. Grant is known for helping dealers and manufacturers innovate their products and connect with their customers like never before. Grant lives in Spokane, WA with his wife, Andrea, and three children, Louis, Theo, and Ava James. After three decades in the business he’s still the head janitor.
Course #1 - 10 Steps to Execute the Perfect Job (By Tim Reed and Grant Falco)
Do you get tripped up on the same parts of the job week in and week out? Missing vent pipe, teams going out with all of the parts on the order, salespeople leaving things out that they told the customer—all of this can be solved by creating an execution process. In this course, Tim and Grant take a deep dive on the details of the 10 steps needed to execute the perfect job and answer live questions as well!
Course #2 - Sales Sales Leadership: Tracking & Follow Up (By Tim Reed)
Most hearth companies lose money every year because of ineffective sales techniques—largely due to lack of sales leadership. This class will teach your the steps to move the needle immediately in regards to your team's effectiveness on the sales floor and give you a road map to continue their growth in the coming months. By the end of the class you will understand these three critical aspects of sales:
Mark Humphrey (NFI Training Instructor)
Mark Humphrey has been in the industry for 30 years and has served in all aspects from service and installations to the president and owner of a multi-location wholesale and retail hearth business. He is NFI Master Certified, holds a mechanical contractor’s license, is certified in HVAC design, a graduate of the Tom Pugh Government Affairs Academy, is a NFI trainer, has served on the RMHPA and the Hearth Patio & Barbecue Education Foundation boards, and is active in HPBA’s and Colorado’s Government Affairs.
After selling his portion of the business to his partner at the end of 2022, Mark has decided to follow in the footsteps of the other mentors, technical and business, that helped him along the way and now is working in training and certifications with the National Fireplace Institute.
Mark lives in Colorado Springs, CO with his wife Michelle and sons Matthew and Mason, all of which are involved in the hearth and HVAC industries. When not working you will find him riding motorcycles, boating, off-roading, or doing anything that may involve motorsports.
Alysia LaTourette is a co-founder of Atlas Accounting Group, a virtual accounting firm for the specialty trades based out of the Olympic Peninsula, serving small businesses all over the US. Alysia chose a career in accounting because she truly cares for the success of small business and supporting small business owners in achieving their business goals. She specializes in strategic planning consulting and educating small business owners on accounting. Atlas Accounting Group is known for implementing accurate accounting, in real time, following proper workflows.
Alysia lives in Port Angeles, WA with her husband and two children. She enjoys reading, painting, crafting, gardening, and literally most things. She is also an ENFP, an accounting superhero, and breaker of all the “typical” accountant stereotypes.
Carolyn Logue is the owner of CA Logue Public Affairs, a legislative and political consulting firm based in Olympia, Washington. With over 30 years of lobbying experience, Logue works on behalf of clients such as independent grocers, libraries, online public schools, health care providers, HVAC and hearth products businesses, chambers of commerce, and other groups providing a vast wealth of knowledge to help these groups successfully navigate the legislative process. Prior to starting her own firm, Carolyn served as the voice for the state’s largest small business association (NFIB) at the state capitol and in the media here in Washington State for 15 years.
Prior to NFIB, Logue spent four years as the Political Affairs Manager for the Washington Association of REALTORS, where she managed one of the state’s largest political action committees. Logue also worked in market research, running focus groups and providing analysis. She has a Bachelor’s Degree in Communications from the University of Washington, and lives in Olympia
Dan Kirschner, Policy and Partners Manager
NW Coalition for Energy Choice
The NW Coalition for Energy Choice is a 501(c)(4) organization supported by labor, business and utility interests. Its mission is to promote, advocate for, and preserve energy choice, affordability, and dependability. Its supporters are concerned about state and local governments trying to eliminate consumer energy choice by restricting or banning access to affordable, reliable natural gas in the Pacific Northwest. The organization aims to inform people about the decisions being made by elected officials and unelected bureaucrats to restrict or outright ban consumer energy choices. The Coalition works diligently to equip people to make their voices heard across Oregon and Washington State.