Oregon Hearth, Patio  
& Barbecue Association

Spring Conference 2019

May 20

The Oregon Garden Resort

Silverton, OR


Printable Registration form: OHPBA_Annual_Mtg_19_Flyer.pdf

Attendees Registeration on line: Click HERE

Register Exhibit Tables: Click HERE


In support of Operation Barbecue Relief

AGENDA

7:30 – 8:30 Breakfast, coffee mingle, visit exhibits. Enjoy a great hot breakfast and mingle with exhibitors, members and speakers.  

8:30 – 10:00 Make it Easy: How to sell more by eliminating customer confusion - Tim Reed - Sponsored by Travis Industries

10:00 - 10:15 Break with Exhibitors - Sponsored by Duravent

10:15 - 11:15 Carbon Cap and Trade - John Frankel, NW Natural

11:15 – 12:00 HPBA Update & Government Affairs Lightning Round - Jack Goldman, HPBA

12:00-12:45 LUNCH, OHPBA Update; Energy Trust of Oregon Update - Eric Falk - Sponsored by Hearth and Home Technologies

12:45 - 1:00 Break with Exhibitors

1:00 - 2:00 Concurrent Sessions:

1. Social Media Basics - Grant Falco

2. SIT Proflame Training - Don Pierce, Technical Support Manager, Associated Energy Systems - Sponsored by AES

2:00 – 3:00 Concurrent Sessions:

1. Leadership 101: Real world examples of running a successful hearth business - Tim Reed and Grant Falco

2. Power Vent Systems/Venting Troubleshooting and Why Certification Matters - Don Pierce - Sponsored by AES

3:00 – 3:15 Break with Exhibitors - Sponsored by Olympia Chimney Supply

3:15 - 4:30 Story Brand - Mary VanNatta, VanNatta Public Relations, Grant Falco, Tim Reed

4:30 - 5:30 Reception, Tour the Garden - Sponsored by NW Natural

5:30 - 6:30 OHPBA Board Meeting


Exhibitors and Sponsors:

Associated Energy Systems

Hearth & Home Technologies

M&G Duravent

Energy Trust of Oregon

NW Natural 

Olympia Chimney Supply

Travis Industries

Tri-State Distributors

Wing Sales

For information on exhibiting at the conference, Click HERE


Hotel Rooms:

Note: Rooms at the Oregon Garden Resort are sold out. See options below.

Keizer

Holiday Inn Express (Keizer Station)  971-718-5335

Market and I-5 Salem:

Holiday Inn 503-370-7888

Doubletree by Hilton 503-581-7004

Shilo Inn 503-581-4001



The Oregon Garden in Full Bloom will make an gorgeous location for our conference. 

Program Details

Make it Easy: How to sell more by eliminating customer confusion

Tim Reed

There is an epidemic in our industry. Hearth companies are confusing customers out of buying their products every year by the thousands. The worst part is that most companies don’t even realize it–because it’s all that they’ve known.

It’s the truth, hearth companies are confusing customers every day with:

  • Confusing websites
  • Insider language
  • Complicated sales processes
  • Difficult price quotes
  • Ineffective marketing

But it doesn’t have to be that way. You can take control of your business and make it simple for customers to buy from you.

This course will show you how to:

1. Cut out all of the noise that’s confusing your customers (you may not know it, but this is everywhere in your business)

2. Reframe your messaging to only talk about what solves your customers’ problems (most hearth companies are getting this wrong)

3. Create tools that make it radically easy for your team to sell to those customers (they will sell more than ever if you can do this)

Your company can take control and win more customers than ever. This course will show you the pitfalls that hearth companies are blind to because they are too close to what they do.

Don’t waste another year doing the same old thing–letting your business run you! Rather, grow your business like never before, create a framework that can easily scale, maximize your marketing dollars, and make the money that you have always wanted.


Carbon Cap and Trade

The Oregon legislature is working through a massive carbon cap and trade program for Oregon. John Frankel of Northwest Natural will walk us through what's involved in the program and how it will impact energy use in Oregon.



HPBA Update

This year we are fortunate to have the CEO of the Hearth, Patio Barbecue Association attend our meeting in Oregon. Jack Goldman will review the major government affairs challenges at the national level as well as update us on membership news, public relations strategies and other programs of interest to retailers. 


Social Media Basics

Let's face the facts: social media is now considered a major part of any marketing strategy. Grant Falco will conduct this class that is designed to get you started on a social media strategy. If you are expecting a Social Media expert, this is not the class for you. This class is FOR the Retailer FROM the Retailer. Social Media platforms are convoluted by terms and things we just do not understand which inevitably creates a fear to start. There is a simpler approach. The goal of this class is to have you look at social media through a different lens and come out with the confidence to get started. You have waited long enough. Now is the time.”


Leadership 101: Real world examples of running a successful hearth business 

Tim Reed and Grant Falco will hold this interactive session to help you learn the tenants of leadership, such as how to set goals (for yourself and team members); understand what to measure (and how that will inspire your team); Learn why meetings are the lifeblood of a business (and how to run an amazing one); and know how to have a tough conversation (this can be really difficult)... Plus Q &A for your specific business!


Technical Workshops 

SIT Proflame Training. Don Pierce of AES will cover how it works, how to troubleshoot, and the many changes that are coming soon.

In the second hour, Don Pierce will present Power Vent Systems/Venting Troubleshooting and why Certification Matters. This workshop covers direct vent gas systems basic concepts, and how power venting can help with difficult installation issues. Troubleshooting is also covered.


Story Brand

Our panel will delivery an overview of the latest marketing and PR craze: Story Brand. Our panelists, Mary VanNatta APR, MBA; Grant Falco; and Tim Reed will cover the basics of story branding and how you can implement these timeless strategies into your marketing.




OHPBA, PO Box 135, Salem, OR 97308-0135, 503-585-8254, www.ohpba.org

Affiliated with Hearth, Patio and Barbecue Association, Arlington, VA  www.hpba.org

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